AVATAR
FOR CAMPER
ABOUT
Art direction for the pre-season campaign. A synthesis of form and manifestation. Architectural Outbounds in-store.
Art direction for the pre-season campaign. A synthesis of form and manifestation. Architectural Outbounds in-store.
WORK
Art direction / Graphic design
CLIENT
Camper
Art direction / Graphic design
CLIENT
Camper
![](https://freight.cargo.site/t/original/i/096b248e0420b7ad431d639dba980c18bedd7c33812ecdc2c5cfa6b89cf59d69/larga.png)
![](https://freight.cargo.site/t/original/i/f3919e65d862ddf8dcc3077eb068489547b041895440cd0e91fd27c481e2bd38/COMP1_750.jpg)
![](https://freight.cargo.site/t/original/i/7682f31bd91a9111993fcec78c9fcceff35c1bef3d704a80e7d2e5784ca8934a/AVAT2.jpg)
![](https://freight.cargo.site/t/original/i/9312d157594aa36837ac696ff8a77db984accc56cfcf41ef8a2d02590f59546f/CAMPER-DIOARAMAS_luis-urculo.jpg)
![](https://freight.cargo.site/t/original/i/37b289178ab94893e9ca7300eb5e391a8e733d0656ac06086b2c1769f9fcb8c9/CAMPER-DIOARAMAS_luis-urculo2.jpg)
Project based on the idea of the avatar used by the brand, where each model is linked to the construction of a person.
![](https://freight.cargo.site/t/original/i/c30a26b22f4add9a02a206f79c7ea1aad3423626129db39b7eddd92762d7628f/Captura-de-pantalla-2019-07-24-a-las-16.48.21.png)
![](https://freight.cargo.site/t/original/i/c93943ce4d145390c931c8c8b3fc6e5edc399898e003dd3671cd762f5bfa0715/CAMPER-DIOARAMAS_luis-urculo3.jpg)
We developed a collection of material avatars by adding and mixing diverse sources (minerals, classic sculptures, rocks and landscapes) creating an alphabet.
![](https://freight.cargo.site/t/original/i/31fcd07e0d50e4fd843c10c9295aa3b7494f5c19f7adb5b57f96211f4603e4b3/ext1_750.jpg)
![](https://freight.cargo.site/t/original/i/c333b18fc70dbf3d8e089b3633a1822a84c4303ed88133390434c699f8650b5f/ext2_750.jpg)
![](https://freight.cargo.site/t/original/i/baaca56f71a138ead008ab0948fa9ba9b7aee840fcdea2701aee18199e737a30/madison2.jpg)
A catalog of objects to be displayed in windows, walls, posters, postcars and souvenirs of the brand worldwide.
![](https://freight.cargo.site/t/original/i/26c930c885f97500a50c56042936d5b27e5e5c9c63f77e71d49c72a3fe033592/IMG_0273_3.jpg)