AVATAR
FOR CAMPER
ABOUT
Art direction for the pre-season campaign. A synthesis of form and manifestation. Architectural Outbounds in-store.
Art direction for the pre-season campaign. A synthesis of form and manifestation. Architectural Outbounds in-store.
WORK
Art direction / Graphic design
CLIENT
Camper
Art direction / Graphic design
CLIENT
Camper
Project based on the idea of the avatar used by the brand, where each model is linked to the construction of a person.
We developed a collection of material avatars by adding and mixing diverse sources (minerals, classic sculptures, rocks and landscapes) creating an alphabet.
A catalog of objects to be displayed in windows, walls, posters, postcars and souvenirs of the brand worldwide.
